15 Fundamentals For A Successful Website

Website has become an essential part of running a successful business; it’s more than ever a key decision when setting up a business. Any business that wants to capture its target customers must not only have a website but must do so with an impressive design to reach the market, gain acceptance and enjoy a good competitive edge. A well planned and professional website is a great business tool that can deliver excellent ROI and marketing outcome to save your business time and money on unproductive marketing efforts and compliment your business strategy. Let us look at the top 15 fundamentals that work magic and produce desired outcomes for a successful business website.

Learn More

15 Fundamentals For A Successful Website

In part one of this article, I outlined the importance of strategy to a successful website - most especially as a foundation to build and set the right objectives and capture the requirement side by side your business goals, effective use of call-to-actions, the place of contents, the visual design, why user experience and a perfect landing page are game changers for success.  In this part, we focus on why you need a mobile responsive site, content management system as a tool for effective content marketing to attract the right traffic, social media, search engine optimization and marketing. These additional 7 steps are crucial post launch activities to help you reap returns on your website investment

Learn More

The Rise of Ransomware and 10 Easy Steps to Protect Your System and Workplace

Recently, the profile of ransomware attacks has continued to grow with new variants hitting the internet user and business community with rude shock causing disruptions to the operations of businesses, schools, government institutions and individuals – in most cases wiping out important documents and family memories. Ransomware is a type of malicious software that blocks access to data or threatens to publish it until a ransom is paid. Ransomware attack has continued to wreak havoc globally.

Learn More

Overview

In windows operating system, file extensions are not displayed by default. File extensions are the 3 letters you see in a file name after the period. This settings result in user seeing only the preceding file name without the extension name. A file name comprises of the title – the name you used to save the file, a dot and 3 letters automatically added when the system detects the software used to create the file. For instance a standard filename will look something like this report.docx is a file name for a Microsoft word document.

Learn More

Google plans to start penalizing websites that are not mobile friendly

Yeah, you heard it right! Google has announced plans to give mobile friendly website a boost in its search result. Starting April 21, 2015, it will become costly for businesses that have websites that are not mobile friendly. The mobile friendliness features will be used as a raking metrics to display web pages and deliver content in search result.

With this, every website that is mobile-friendly will experience positive result in search engine rankings and will be considered first in search result and more content from such sites will be delivered in search results. So how well your website will rank when this now rule is enforced?

Read More

When the news about PayPal launching its operations in Nigeria hit the social media it was a big deal, most Nigerian entrepreneurs were excited and couldn't wait to join the platform. The reason is simple PayPal has set a global standard in payment transfer for online transactions. It offers the safest, fastest and easiest way of sending and receiving instant money for delivery of goods and service.

PayPal entry into the Nigerian online/e-commerce eco-system is a welcomed development that will go a long way to foster international transactions in more ways than we can imagine particularly

Learn More
Back to top